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Much of business centers on giving people what they want. This means understanding customers’ interests and needs by accumulating and organizing customer data. However, the methods you use to collect that data need to abide by data privacy laws. Breaching those laws can incur fines, penalties, and loss of reputation.

Excel, a widely used office tool, holds immense potential that often remains untapped by many users. If you’re struggling with Excel, this guide provides valuable tips to enhance your proficiency with it. COUNT, COUNTA The COUNT function allows you to determine the number of cells in a spreadsheet that hold

For any business, data is more than just information; it’s an invaluable asset that drives decision-making and strategy. Losing data can result in massive setbacks and even threaten the very existence of your organization. This is where data backup solutions come into play — they provide a way to securely

Microsoft Bookings is a scheduling app that allows you to create a website where customers can book in-person or virtual appointments with your business. Bookings integrates with Outlook, so you can see your availability in real time and easily manage your customers’ requests. Here’s what your business can achieve with

Email marketing is an effective way to reach your target audience and promote your business. But if you’re not automating your email campaigns, you’re missing out on a lot of potential benefits. What is email automation? Email automation is a tool that allows businesses to automatically send relevant and personalized

Microsoft Outlook is a popular email and calendaring tool that is used by all types of businesses. It is easy to use and convenient, and it has many features that can help businesses manage their communications, projects, and contacts. Here’s how you can make the most out of Outlook. Ignore

A solid business continuity plan (BCP) is crucial for safeguarding your company against potential disruptions and ensuring resilience in the face of unexpected events. However, business continuity errors can occur and jeopardize your organization’s survival. Here are the top mistakes in business continuity management that business owners should avoid. Incomplete

Video marketing has emerged as a powerful strategy for promoting brands, services, and products and achieving various goals, such as driving sales, increasing social media engagement, boosting website traffic, collecting email signups, and enhancing customer service. Read on and discover how your business can benefit from video marketing campaigns. Explainer

In the age of remote work and distributed teams, effective collaboration and visual communication are vital for business success. Microsoft Whiteboard serves as a digital canvas where teams can collaborate in real time, regardless of their physical location. By adopting this versatile tool, business owners can foster creativity, enhance project

Data loss can have severe consequences, including financial loss, reputational damage, and legal issues. Therefore, implementing robust measures to safeguard your business data is essential. Here are some important steps you can take to protect your business from data loss disasters. Back up your data regularly Having robust backup and